APMAS is a technical resource organization registered under the Andhra
Pradesh (Telangana Area) Public Societies Registration Act, 1350 Fasli
(No.3800 dated 14.06.2001) and subsequently under Foreign Contribution
Regulation Act (FCRA) on 28.10.2002 (No.010230543). It began its activities in
Andhra Pradesh (AP) on 1st July 2001 and subsequently expanded to more
than a dozen states either through direct interventions or through
networking and alliances. These states include: Andhra Pradesh, Bihar,
Chhattisgarh, Gujarat, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra,
North-East (Assam & Manipur), Odisha, Rajasthan, Uttar Pradesh (UP), and
Vision: A sustainable self-help movement in India
Mission: To promote self-reliant people's institutions, especially
Self-Help Groups (SHGs) and SHG federations, in such a way as to realize
their full potential for engaging in microfinance and sustainable
livelihoods, their members overcoming poverty and inequalities.
The following multi-pronged strategy is on board to ensure a level playing
field for the poor and the socially excluded to participate in economic and
development processes and exercise their rights and entitlements:
Capacitate self-help and livelihoods promoting institutions both in
rural and urban areas.
Promote natural resource management and sustainable livelihoods
resulting in desirable climate change practices and food security.
Reach out to unreached and underserved areas for addressing poverty
Enhance partnerships, collaborations and alliances for linking,
learning, up-scaling and advocating.
Enhance research and advocacy for influencing policy decisions in
favour of people's institutions engaged in microfinance and livelihoods.
- Concern for quality.
- Gender equality and social inclusion.
- Self reliance.
- Transparency and accountability.
- Promote participation and democracy.
- Continuous learning.
APMAS Activities: APMAS core focus is building the capacities of the civil
society organizations (CSOs), the Self-Help Promoting Institutions (SHPIs)
self-help groups (SHGs) and their federations, people's organizations and
government functionaries through trainings, research, advocacy and
livelihood promotion. It began its activities in Andhra Pradesh on 1 July
2001 APMAS with the main objective of enhancing the quality and
sustainability of the SHG movement and community based inclusive
interventions. It has been able to expand its horizon in terms of
significant interventions to Bihar, Uttar Pradesh, Madhya Pradesh and Orissa
through direct interventions and to Rajasthan, Gujarat, Maharashtra,
Karnataka, Chhattisgarh, North-East, Jharkhand and West Bengal through
networking and alliances.
APMAS has made a successful, yet a very challenging journey over the past
twelve years and emerged as a trustworthy and credible resource organisation
at the national and international level in providing technical and
managerial services to strengthen the SHGs, SHG Federations and livelihood
institutions. It has been remarkably successful in establishing partnerships
and collaboration with diverse stakeholders such as CBOs, NGOs, national and
international donors, State Governments, Planning Commission, NABARD, Banks,
Research and Academic institutions. APMAS has also made its impact felt in
the international arena, by providing its services in Bangladesh, Canada,
Ethiopia, Germany, Thailand and Vietnam. To meet the ever increasing of its
clientele, APMAS has promoted a Section 25 Company - Sadhikaratha Foundation
in 2011. The major achievements are:
APMAS has directly trained about 2,00,000 persons, contributing to the
availability of trained human resource both in rural and urban areas on;
capacity building of the community based organizations, water, environment
protection, sanitation, health and hygiene, women's empowerment, gender
mainstreaming and livelihoods, etc.
Established partnerships with State Governments of Andhra Pradesh, Bihar,
Odisha, Uttar Pradesh, Madhya Pradesh and Delhi for supporting 40,000 SHGs
and 1200 SHG federations (rural and urban) to evolve into strong,
sustainable and self-reliant organizations for the underprivileged.
Initiated a strong campaign for promoting savings and regulatory systems
among SHGs to ensure that SHGs and SHG federations emerge as self-reliant
and sustainable organizations.
Conducted seven national and nine state level workshops for the purpose of
influencing policies in favour of SHG institutions and their livelihoods.
Conducted about 50 research studies, produced about 60 thematic publications
and developed numerous brochures, posters, CDs, DVDs and other IEC
Publishing "Mahila Sadhikaratha", a Telugu monthly magazine, regularly
Established SHG Learning Centre for undertaking flagship programmes and
various capacity building programmes to primary and secondary stakeholders
involved in poverty reduction.
Played a pivotal role in promoting strong Government - NGO Collaboration in
Undertaken action research through an integrated watershed management
programme in Andhra Pradesh to improve the sustainable livelihoods for the
Promoted and strengthened decentralized capacity building institutions in
the livelihoods sector at the village, mandal and district levels.
Recognized by the National Rural Livelihoods Mission (NRLM) as a national
level resource agency for State Rural Livelihoods Missions (SRLMs).
Piloting a special savings product for the members of the SHGs through SHG
Federation Village Organisation at Bihar in 2 blocks.
APMAS Governance and Management: APMAS has a diversed Board consisting of
government representatives, acedemic and research institutions, NGOs, SHG
federations and distinguished individuals. Dr. P. Kotaiah, former
Chairperson of NABARD, was the founding Chairperson of APMAS. The current
Chairperson of APMAS, Shri. Kaki Madhava Rao IAS (Retd.), was former Chief
Secretary of Government of Andhra Pradesh. NABARD, Small Industries
Development Bank of India (SIDBI), and Andhra Bank are ex-officio Board
members. The Audit and Human Resources Committees of the Board are actively
engaged to ensure effective governance. The Board constituted a Consultative
Forum consisting of the SHG representatives to advise APMAS on its
priorities and programmes.
APMAS is headquartered in Hyderabad with its three regional and eight field
offices in the states of AP, Bihar and UP. APMAS has about 132 employees
consisting of full time staff, consultants and community cadres. Mr. CS
Reddy, the founding CEO of APMAS, worked for several years with CARE
International in India and has more than twenty five years of experience in
the development sector and has provided services to national and
international organisations. The senior staff of APMAS are engaged in the
implementation of various programmes, designing research studies,
undertaking action research, advocacy for policy influencing, developing
training modules and resource materials, designing and conducting training
of trainers programmes and various events for primary constituencies
(communities) and secondary stakeholders (Government officials and
functionaries, NGOs, Bankers and others).
APMAS, a Strategic Player: APMAS strongly believes in capacitating the
people's institutions to become sustainable in managing their business and
development affairs. This belief as being non-negotiable value, APMAS has
been determined and committed to promote self-regulation and making the SHG
institutions and community based organisations as self-managed,
self-controlled and self-owned by focusing on; building the capacities and
skills of the community organisations in terms of governance,
administration, fund and technical resource mobilisation, financial
management, building and practicing norms and standards, efficiently
conducting their business, demonstrating the values of transparency and
accountability, reducing risk and vulnerabilities, accessing rights and
entitlements and achieving sustainability.
The changing development paradigm is that the national and state governments
have been consciously taking several initiatives to address the elements of
exclusion and poverty. The private sector is also extending its ambit as
part of their social responsibility. Though the current paradigm provides
opportunities for the poor and the excluded to participate in development
processes, the scope is limited and restricted due to varied reasons. APMAS
is strategically positioned to capacitatie the social capital of the poor
especially the women and excluded to participate in social and economic
development processes and influence the government to replicate and scale up
such interventions and approaches.
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