Start-up Village Enterpreneurship Program

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Backdrop

The National Rural Livelihoods Mission (NRLM) of Ministry of Rural Development, Government of India, has designed Start-up Village Entrepreneurship Program (SVEP) to promote rural enterprises by providing financial and enterprise management skills to the entrepreneurs and contribute to better developmental outcomes. In order to promote sustainable enterprises, the entrepreneurs require support beyond financial assistance. Some of the major reasons for shutdown of micro enterprises also include lack of awareness on existing market opportunities, lack of entrepreneurial skills etc. SVEP targets two of the major reasons for failure of most start-up enterprises viz. lack of capital and lack of entrepreneurial skills among the entrepreneurs.

Project Info

Goal: Implement the Start-up Village Entrepreneurship Program in two project areas in Telangana by helping start and support rural enterprises to stimulate economic growth and reduce poverty and unemployment in the villages.

Key Objectives:

Outreach: 3182 entrepreneurs in Sangareddy and Bhadradri-Kothagudem Districts

Key Information

Government Partner	Society for Elimination of Rural Poverty (SERP), SRLM-Telangana
Project Implementation Agency	Mahila Abhivruddhi Society, Andhra Pradesh (APMAS)
Project Duration	Four year from the date of EC approval (NRLM)
Project Implementation Area	Narayankhed Block (Narayankhed, Manoor and Kalher mandals) of Sangareddy District and Chandrugonda Block (Chandrugonda, Mulakalapalle, Annapureddypally & Julurpadu mandals) of Bhadradri-Kothagudem District
Donor	NRLM & State Govt. of Telangana
Team	Director, Project Manager (1) & Mentors (2)

CRP collecting the data for baseline study

Major Activities/ Achievements

Placement of (2) Mentors in two blocks, Narayankhed and Chandrugonda
Placement of Project Manager in Hyderabad to oversee the project activities
Identification of CRPs for data collection with the support from DRDA (SERP)
Orientation to CRPs on HH consumption survey format; Enterprise census; Enterprise Stratified sample survey and data collection in Narayankhed and Chandrugonda blocks
Preparation and submission of final DPR to SERP after incorporating all the feedback by SERP
Stakeholders meeting at Sangareddy with three (3) Mandal Samakhya (Narayankhed, Manoor and Kalher) office bearers.

Mushroom cultivation and Enterprise promotion to women entrepreneurs training at Chandrugonda block Bhadradri Kothagudem district under REDP program with support of RSETI Khammam.

Challenges and Constraints

Building-up entrepreneurial aptitude among the target population
High migration rates in the project area
Building ownership among the BRC-EC

Way Forward

Under SVEP, APMAS aims to enable the evolution of BRC into a Model Resource Centre capable of supporting the aspiring entrepreneurs in acquiring required skills. APMAS will begin the on-ground interventions through collaboration with the SHGs and SHG Federations to setup BRC. Regular capacity building trainings for the primary and secondary stakeholders will be taken up. A pool of Community Resource Persons will be identified and trained to act as change agents for the project. The aim is to reach out to 3000 entrepreneurs and support them to sustain their enterprise by providing handholding support in managing the day-to-day activities of the enterprise in a profitable and sustainable manner.

Photos


Project Manager, APMAS, giving overview of the project to DRDA staff and Narayankhed block Mandal Samakhya office bearers.	Narayankhed block Mandal Samakhya office bearers in the stakeholders' meeting.

Research Officer, APMAS, giving orientation to CRPs.	APD, DRDA, Sangareddy participating in the stakeholders' meeting.